THE FREELANCE COLLECTIVE
"The 5 of us have launched, failed and succeeded at freelance careers in the design industry since 2016. We understand the problem space and aspire to do better."
-Team Freelance Collective
My Role: Service Designer
Collaborators: Annusia Balan, Mahima Madhok, Shivangi Das, Sujeet Kumar
My Responsibilities:
Focus Group
Service Idea
Go-to-Market Strategy
Pricing Strategy
Pitch Deck
Organisations: Royal College of Art
Duration: 4 weeks
PROCESS OVERVIEW
Empathise & Identify
Developing Strategy
Focus Groups
Desktop Research
Frame & Define
Developing Service Idea
Identifying Primary Users
Market Size Evaluation
Value proposition
Ideate & Develop
Competitor Analysis
Pricing Strategy
Revenue Model
Business Model
Business Design
Elevator Pitch
Script
Pitch Deck
Pitch to Partners
EMPATHISE & IDENTIFY
Research Methodology
> Desktop Research >Focus Group
We facilitated 2 focus group sessions to pinpoint the key gaps in a freelancer career
Insights from Empathise Stage
FRAME & DEFINE
Market Analysis
The gig economy is growing. This trend is particularly evident among Gen Z, where 78% prefer freelancing after graduating, and millennials frequently transition to freelancing before establishing independent practices.
Following our research, we identified our primary users - Creative Freelancers
Our Primary User
Identifying total addressable market
We conducted market analysis to understanding the viability of the idea
Serviceable Addressable Market
Forming strategic partnerships with design schools to help their students in launching successful freelance careers. Additionally, aim to engage and onboard 10% of freelancers registered with Wework.
Leveraging the strength of an enterprise to mobilise & support freelancers in their pursuit of creative mastery
Value Proposition
Pricing Strategy : Competitor Analysis
IDEATE & DEVELOP
Identifying key stakeholders in the ecosystem
Calculating creative freelancer’s professional expenditure
Creative freelancers typically allocate around 30-50% of their income to professional expenditures, and our aim is to reduce this.
Pricing Strategy : Leveraging Economies of scale
Gaining insight into cost structures related to software tools and human resources by examining enterprise pricing.
Following our analysis, we've established a subsidised monthly subscription price for creative freelancers.
This price is approximately 70-85% lower than the total amount they would spend if they were to purchase each item individually.
Value Exchange
Go-to-Market Strategy
